Maintaining a strong social media presence requires a lot of work. Not only do you have to create or curate content regularly, but you also need to make sure you’re posting it at the right times across multiple platforms.
Let’s be honest, some of these tasks are tedious, but you can’t skip them. However, there is a way out. You can automate them.
Social media marketing automation is the process of leveraging tools that can help you schedule posts for publishing and help in content curation. Some specialized tools can also help you monitor all your social media feeds from a single platform.
In a nutshell, automation can help you save a ton of time. If you think about it, it’s like putting parts of your social media marketing strategy on autopilot. Here is how to get started with social media automation.
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5 tips to get started with social media automation
Before we get started, a word of caution: always use automation tools ethically. As an honest marketer, you want to stay away from tools that write posts for you. Instead, aim to leverage these tools for reporting, scheduling, and social media management.
- Schedule your posts at the right times
Different networks cater to different audience demographics. For instance, LinkedIn attracts professionals, while Twitch attracts gamers. Based on who your audience is, their lifestyle is likely to differ. That, in turn, will also impact the time of day they are most active.
First, find the best time to post for each of the networks that you’re active on. It’s also important to assess the frequency of posting content on each channel. Once you’re done with that research, schedule your posts using an automation tool. Scheduling posts in bulk can help you stay consistent with your social media calendar. In fact, 83% of marketing professionals believe that scheduling is the best use of automation for marketing purposes.